The Best Spring/Summer 2026 Fashion Campaigns You Need to See Right Now

Every spring, the fashion world doesn’t just show us new clothes — it sells us a feeling. And the Spring/Summer 2026 campaigns have arrived with an unusually strong collective mood: cinematic, optimistic, and unapologetically beautiful. From cobblestoned Roman streets to sun-drenched Moroccan deserts, here are the campaigns setting the visual tone for the season.

Dior — Romance in 18th-Century France

Starring the ethereal Mia Goth, Dior’s SS26 campaign — titled The Rose des Vents — taps into timeless elegance inspired by 18th-century France, lensed by photographer Alasdair McLellan.Goth’s otherworldly presence inside a lavishly styled set makes this one of the most visually arresting campaigns of the season. It’s the kind of image you save and return to.

Burberry — Britain’s Mod Revival

For a collection rooted in the rich relationship between music and fashion, Burberry’s SS26 campaign draws on Britain’s booming ’60s music scene. Twiggy — the decade’s defining It-girl — appears in slim-fitting, mod-inspired silhouettes, shot mischievously by Sam Rock, while musicians Sonny Ashcroft and Albert Cocker bring the collection’s unexpected colour pops to life. 10 Magazine Silk bombers, Harrington jackets, and a trench emblazoned with tarot cards round out a campaign that manages to feel both deeply nostalgic and sharply now.

Moncler — La Dolce Vita in Rome

Moncler’s SS26 campaign features Italian actors Francesco Scianna and Celeste Dalla Porta, with cinematic storytelling unfolding across the cobbled streets and historic squares of Rome. The house’s palette of beiges, creams, mochas, and sky blue merges seamlessly with the city’s daytime clarity — effortless and quietly cool. It’s the campaign that will have you booking a flight.

Emporio Armani — Desert Light

Shot by Alasdair McLellan, Emporio Armani’s SS26 campaign unfolds beneath the sun-bleached tones of desert landscapes and Moroccan-inspired architecture. The warmth of the setting — all terracotta, stone, and open sky — perfectly complements the brand’s reputation for refined, wearable ease. Minimal intervention, maximum atmosphere.

Dua Lipa for Bvlgari — Quiet Luxury, Maximum Star Power

For SS26, Bvlgari announced Dua Lipa as their new brand ambassador. The pared-back yet ultra-luxe campaign showcases the star draped in exceptional jewels against minimalist monochrome looks. It’s a masterclass in letting the product speak — with a face that ensures the whole world is listening.

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